What We Do
Our goal is to make technology simple to use and easy to understand. 4D Global Partners designs, manufactures, and distributes technology products and services for consumers and small businesses. Along with the creative teams that publish the more than 1,300 For Dummies book titles, we develop products and services with clear, easy-to-understand directions and user guides. These products and services include instructions, tutorials, and added content in the familiar and easy-to-understand format that has made For Dummies an internationally recognized brand.

Before After

For products, the Company takes an existing consumer electronics product, updates the user manual in the familiar For Dummies style, changes the user interface where necessary, and repackages product in a familiar yellow and black box.

For services, the Company partners with a technology service provider and markets the service under the Brand. The Company acts as the consumer facing entity and 4DGP’s partner acts as the back end service provider.

Because the Brand is so well known and trusted, and products sold under the Brand have achieved verifiable success in the marketplace, the Company is able to attract high quality partners and ready access to major retail and distribution channels.